We live in a world that is full of constant change. With each step we take and each breath we draw, we are met with something new. Perhaps the most conspicuous of these things is the technology that surrounds us. Technological advancements are at an unprecedented, all-time high. Never before in the history of humankind have we had the devices that we currently have to aid us in our everyday lives. To add to this, the technology that we use just keeps getting better and better.
The more that a technology improves, the quicker the rate of said improvement becomes! It is amazing, but, it can also be overwhelming. It is a lot to take in and it has changed the way we live our lives forever. Think about it; we can now order food, have our groceries delivered, book a taxi, all with the click of a single button. Not only has it caused an upheaval in our own lives, but it has also changed the way business is done. Thanks to the invention of the Internet, business will never be the same. This article is here to shine a light on some of the aspects that have changed regarding business since the dawn of the Internet.
Firms have been forced to either catch up or be left behind when it comes to advertising online. First, the Internet acts as a virtual gel; it combines our communication channels with our data networks in an innovative online web. Although the platforms that we use and love are free, we give up our personal data as a sort of toll fee. This data is compiled and grouped by firms and Google, and it then sold as bundle packages to anyone looking to reach a specific target audience with an advert.
For example, a Cardiff digital marketing agency like Webbox might be contacted by a client who wants to run a marketing campaign targeting 14 to 20-year-old males who follow Manchester United, Webbox can then seek the personal data collected from various sites, identify the target audience from this and create a unique advert that will be placed in front of the desired crowd. This allows adverts to penetrate through the noise and reach its destination.
Social Media Is The Main Player
Sites on Google such as TikTok, Instagram and Facebook have changed the business landscape. In years gone by, advertising was done over traditional mediums such as radio, television, newspaper and cinema. This is no longer the case as most traffic is now online. Firms enjoy much more success advertising over social media platforms as they can gain the benefit of the algorithm to make a much more impactful advert. There you have it folks, some quick ways how the Internet has changed the way we do business. Hopefully there is something to take away from this so that you too can adopt a new way of connecting with your audience.