A Guide To Using Google AdWords Like A Pro
One of the most productive of all digital marketing strategies is pay-per-click advertising, and Google AdWords is a major player in this field. Google has dominated the world of digital marketing since its creation back in 1997. If you want to get into pay-per-click advertising with Google AdWords, here are a few tips.
Use Ad Variation
Google has an Ad-Variant feature that you should enable, which allows you to test variations in your ads; you can access this feature by opening your Google Ads account and on the left side menu, click on ‘drafts & experiments’ then click on ‘Ad variations’. Then follow the instructions to create variations that you can test and possibly use in your campaign. Unless you are prepared to spend hours learning about PPC options, talk to an established PPC agency and see what they have to offer.
Use Automated Bidding
Google has created automated bidding to help advertisers with the bidding process and this can save you both time and money. Most companies use AdWords PPC management services provided by a PPC agency, as this is the best way to ensure a good ROI. The great thing about PPC is you decide on a budget and the campaign runs accordingly, with real-time performance tracking and some tweaking.
Keyword Research
Google AdWords is all about using the right keywords and when you enlist the services of a leading PPC agency, keyword research forms the basis for every campaign. You should have a list of preferred keywords and should a specific set underperform, change the keywords and monitor the response.
Customise Your Landing Page
Using WordPress custom development services, you can customise landing pages to suit the geographic location, which should lead to more conversions. There are many aspects of a PPC campaign and having a professional-looking website will help to boost your conversion rate. The agency has a team of web designers who are ready to transform your website, and creating landing pages is their speciality.
Enlist The Services Of A PPC Agency
As PPC marketing is very complex, we advise you to outsource the project to a leading PPC agency. This means you are not using your valuable resources and you can focus on other important aspects of the business, such as customer service. There are many ingredients in a successful PPC campaign and without the help of digital marketing professionals, you are unlikely to reach the full potential of the ad campaign.
Google AdWords is without doubt the leader of PPC players and by joining forces with a leading PPC agency, you can drive a lot of traffic to your landing pages.
Free Consultation
Most business owners know little about digital marketing and by having a free consultation with a digital marketing agency, you can receive a free assessment and proposal on how to boost your site traffic. The agency carries out an online audit to determine the client’s digital profile and this allows them to put together an on-point digital marketing plan that incorporates PPC, SEO and social media marketing.
